Through analysis of text, page configuration, links and language across millions of sites, Google matches your advertisement to the pages your customers visit. Via contextual targeting, Google pairs appropriate ads with specific search queries. And because PPC works best with a solid SEO strategy, getting help from experts is important. While Google AdWords is a great tool to help launch a new website or generate traffic to an older one, when it comes to marketing expenditures, discernible R.O.I. Google ads also appear on other relevant web pages, which has proven to be highly effective form of cross promotion. In a nutshell, it makes your ad show up under the “Sponsored Listings” in Google search results. Google AdWords is the most popular form of PPC (Pay Per Click or paid search) advertising and it allows you to control expenses by setting daily maximums for each ad.
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